The Good Deals Conference was held at Southwark Cathedral on 28 November and at Vinopolis on 29 November. The keynote speakers were Jonathan Greenblatt, Head of Social Innovation at the White House and James Featherby, author of ‘Of Markets and Men’. We love working with Good Deals because there isn’t a better feeling than knowing that there is a movement towards a conscious effort to invest for returns that are greater than just economic.
Within the arrangements we used black pebbles as they are symbolic of the stepping stones ethical businesses take to become investment ready. The colour black here is used to represent the infinite possibilities that await the investors who are prepared to risk the new and unknown. We wanted to echo this air of excitement by using magenta orchids. In this case, the orchid flower represents the symbiotic relationships that ethical organizations have had to develop with investors and each other in order to survive.
The line and form used in the installation placed on the stage was created to reinforce the simplicity and animated use of stick men in the Matter and Co graphics for the event. So for us, the light-heartedness of the graphics and the unconventional use of line is about freedom and the opportunities that can be created when this is mixed with calculated risk.